The eDocument software brand, PandaDoc, katışıksız been using Account Experience alongside a couple of targeted strategies to improve customer loyalty.
Experiential rewards like Sephora's online community adds an emotional element and strengthens customers' relationship with the brand. Image source
Knowing who your customers are is the initial step in designing a loyalty program that truly speaks to them. Analyzing purchasing habits, preferences, and behaviors provides valuable insights that help tailor a program to meet specific needs, whether you’re establishing a loyalty program for ecommerce or a brick-and-mortar retail store.
Partnering with schools or community groups to support fundraising efforts through loyalty program participation
It is all about research. Use surveys, customer service data and customer interviews to gather insights into who your customer is. You need to have that foundation of knowing who your customer is and what they will respond to.
The common thread weaving through these examples of customer loyalty programs is a strategic approach that strikes a delightful balance between understanding what the customer needs and providing them with tailored experiences that are not just rewarding, but intrinsically valuable.
Who does not love gifts? Free perks programs gift loyal customers free products and services. Grubhub's loyalty program allows customers to redeem ongoing offers, which dirilik total more than $400 in free food at any given time.
Referrals are another key part of this growth strategy, too. Of course, NPS surveys measure how likely customers are to recommend a product to a friend. But, it doesn’t mean here they actually will. You need to make that happen through a dedicated referral program.
Every successful loyalty program starts with a clear takım of objectives that aligns with your broader business strategy.
That means the overwhelming majority of B2B brands aren’t using loyalty to their full potential and we want to change that by starting with this guide.
We found that companies who have used Account Experience to boost their customer loyalty see a median improvement of 4 points on their NPS score. Many have a 9+ point advantage over their competitors.
Selecting the right platform, ensuring seamless customer experience across touchpoints, and communicating clearly about the benefits of the program are significant steps toward a successful rollout.
Give customers something to strive for A benefit of tier-based programs is that they give customers something to strive for. Sephora's Beauty Insider loyalty program is a good example.
“Think of and treat your referral network as an extension of your sales team. You should track how much they bring to you, measure their true earned growth, and reward them just like they’re a member of your team that’s responsible for bringing in the big sales.”